Rihanna in Malawi (file photo).
By Kylie Kiunguyu
Singer, fashion trendsetter, philanthropist in addition to entrepreneur Rihanna has become the first black woman to launch a brand under Moët Hennessy Louis Vuitton SE (LVMH). Furthermore This particular will be initially Chief Executive officer, Bernard Arnault, will launch a brand-new brand under the parent company since Christian Lacroix in 1987.
She may not be releasing music although Rihanna will be producing history with every business move she’s been producing recently. Branching out of the music world to Discharge her ground-breaking in addition to inclusive Fenty beauty make up line she has only gone on through entrepreneurial strength to strength. Her subsequent SavagexFenty lingerie line seems to have been her stepping stone into the fashion world, although This particular time not as the muse although the creator.
The announcement in which she could be creating a luxury brand will be definitely not a surprise given her history as a fashion icon in addition to trendsetter although how she has gone about This particular will be nothing less than impressive. Rihanna will be set to become the first Black woman to create a luxury brand with Loius Vuitton, arguably the entire world’s biggest luxury brand.
Since signing on Ghanaian-American designer Virgil Abloh as its creative director, Louis Vuitton will be finally producing strides into the present. The old fashion house will be shaking off its outdated in addition to shrouded design systems to for initially since 1987 launch a brand-new house in addition to under a black woman to boot. This particular will join such heritage brands as Dior, Givenchy, Celine in addition to Fendi.
On the different hand LVMH’s first foray into original couture with Lacroix in 1987 did not end well at all. through in which year to its purchase by Falic Fashion Group through LVMH in 2005, the fashion house had cumulative losses of more than €44 million. In fact throughout its history, This particular never turned a profit in addition to reported a €10 million loss in 2008. although Lacroix unlike the black girl magic in which will be Rihanna was always criticised for creating designs in which were fantastical in addition to magical although unwearable.
As he told Time magazine in 1987, couture should be “fun, foolish, almost unwearable”. A sentiment in which although idealistic cost him his label inside end when Paris’s commercial court ruled in which the fashion house cease producing haute couture.
Rihanna’s personal brand however currently has as much global currency, name-recognition in addition to influence as any top designer. Her inclusive, multi-cultural, diverse in addition to most importantly digital imprint will lend its weight to all her ventures including This particular one.
The fashion brand whose logo features a graphic representation of Fenty in white letters against a blue background that has a reversed “N,” will be based in Paris in addition to will include ready-to-wear, shoes in addition to accessories, in addition to “will be centred on Rihanna, developed by her, in addition to takes shape with her vision,” according to a statement through LVMH.
“Designing a line like This particular with LVMH will be an incredibly special moment for us,” Rihanna will be quoted saying by the brand-new York Times. “Mr. Arnault has given me a unique opportunity to develop a fashion house inside luxury sector, with no artistic limits. I couldn’t imagine a better partner both creatively in addition to business-wise, in addition to I’m ready for the entire world to see what we have built together.”
Bernard Arnault, the chairman of LVMH referring to the partnership Fenty has had with LVMH since 2017 to create in addition to distribute its beauty line, said inside statement. “Everybody knows Rihanna as a wonderful singer, although through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real C.E.O. in addition to a terrific leader.”
“She naturally finds her full place within LVMH,” he continued. “To support Rihanna to start up the Fenty Maison, we have built a talented in addition to multicultural team supported by the Group resources.”
Although there have been no hints yet regarding what the collection will look like, the style icon will be known for taking risks, through her own Met Gala outfits to her high-fashion streetwear forays. There has been some speculation however in which she may include African inspired designs, an idea in which isn’t too much of a reach given the inclusion of African prints in addition to accessories into pop culture the last few year.
This particular will be however yet to be confirmed in addition to may not be well received by many Africans who could see This particular as further exploitation of an already over exploited people in addition to culture.