Food processors eye local market

Business Daily Kenya: 

Njange Maina @NjangeWaEunice

Foreign food processing in addition to also marketing firms eyeing the local market have expressed huge optimism prior to finalising their entry plans.

The firms drawn mainly by Middle East, Europe in addition to also South Africa believe of which the country is actually a favourable trade destination in Africa owing to its thriving economy. Some firms bank on the country’s population of more than 40 million, which they see as a huge customer base for their products.

“Kenya’s agricultural sector would certainly form a major market for our products” says John Muthee, a service engineer for GEA, a German-based engineering company of which manufactures food processing equipment.

“We have supplied machines to milk processors in addition to also the market is actually still large,” he said at a recent food expo. GEA’s products are already in use in some major milk processing companies inside country. Some are citing Kenya’s transport infrastructure which they believe will help them penetrate most potential regions in addition to also major cities.

“the item is actually easy to transport goods in Kenya by rail or land,” Hani Sammour by Saudi Arabia said while speaking on behalf of manufacturing companies of which make caps for food cans in addition to also beverage bottles.

With the recent ban of plastic bags, food manufacturers are being forced to outsource alternative packaging where glass in addition to also metal cans might be a conducive option.

Kenya’s strategic point seems to attract investors eyeing the wider east Africa region in addition to also investing inside region’s most potential economy gives them expect of reaping big profits.

Faffa Food, an Ethiopian processing company of which specialises in baby food also hopes to extend operations in East Africa by starting in Kenya.

“As food processors, we expect to capture the country’s huge population in addition to also a growing economy by introducing affordable foods,” said Haireya Ahmed, Faffa’s Commercial director. While most companies believe of which Kenya will offer a Great market for their products, some believe of which their products will offer a fair competition to local goods.

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Food processors eye local market

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