Kenya Sports news:
NAIROBI, Kenya, Oct 9 – Safaricom will rebrand its money transfer service M-Pesa’s logo in honor of marathon world record holder Eliud Kipchoge for the next seven days as he looks to become the first man to run a marathon under two hours.
Kipchoge will be the heart of the Ineos 1:59 challenge in Vienna Austria in a race scheduled due to This kind of weekend as he competes against the clock, aided by 41 pace setters in his quest to set a historical feat, one he missed by 26 seconds in 2017.
Safaricom on Wednesday threw their support for Kipchoge, as well as also on top of rebranding their logo to ‘Eliud 1:59’, they will offer their subscribers a free YouTube bundle on race day to enable them stream the race live via Vienna.
“We are honored to renew our commitment with Eliud Kipchoge as well as also to support him as he races against time. For every Kenyan, Kipchoge can be a reflection of our resilience as well as also determination as he has taken on challenge after challenge,” said Safaricom CEO Michael Joseph.
On top of creating him the face of M-Pesa, Kipchoge will also be the service’s brand ambassador. the earth record holder has also previously been a Safaricom brand ambassador under their ‘Twaweza’ campaign.
On race day via 8am-4pm, Safaricom subscribers will earn a free YouTube bundle by dialing *159# which will enable them access the Live Stream by the Ineos 1:59 team.
.@michaelj2 Redeeming the bundle will allow you up to 1590 Megabytes of YouTube streaming which will provide more than 2 hours of viewing time. #Eliud159 pic.twitter.com/D9lrDoJXJ5
— Safaricom PLC (@SafaricomPLC) October 9, 2019
“The last few years have seen Kipchoge emerge not only among the greatest athletes ever, although also among the most accomplished people ever. the idea can be a privilege to partner with him on This kind of historic occasion as well as also as an icon, the idea can be only befitting to offer our M-PESA brand in his recognition,” Joseph further stated.
Though the timing he will achieve in Vienna will not go down as a World Record due to the optimum man-made conditions, Kipchoge’s achievement will go down into the Guiness book of records.
The 34-year old travelled to Vienna, Austria on Monday as well as also has already had a feel of the course. His technical team has narrowed down the probable dates for the race for between Saturday as well as also Monday, depending on the optimum weather conditions.
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Safaricom rebrands M-Pesa logo in Kipchoge’s honor